Using detailed examples, explain representations of masculinity – AS Level essay


This is a so-and-so homework essay done using examples looked at during lessons. Some major let-downs are that it doesn’t have an introductory paragraph, connectives, or a good conclusion. Other than that, the body is rather spot-on for a homework piece.

Male stereotypes such as men being heroes and strong are seen in media such as Die Hard 4.0 and The Expendables through the use of actors with muscular bodies, revealing glistening physiques and low-angle shots. Countertypes are also present in the media, for example; and some news articles address role-reversals in the stereotypical husband and wife relationships. Advertisements aimed at men often use stereotypical images to be able to relate to the target audience; the Dove moving image advert during the American Super Bowl uses this convention. Among these representations, there are indications of drug use by males in films like Shifty. There are also subtly displayed stereotypes in some of these materials such as men being gamers, lovers and leaders.

In film; a stereotype commonly seen is the representation that men are brave, strong and protectors; ‘The Action Hero’ stereotype. This common stereotype is represented in Die Hard 4.0, The Expendables and Skyfall. Representations of this stereotype are expressed through medium close-ups and low-angled shots which show the strength and power of the male characters. In terms of character; costumes are usually war-torn with facial expressions depicting aggressiveness, which are connotations of fighting/violence – this is mostly seen in The Expendables. Another technique to show strength is used in oiling the actors’ muscles and the light source from fire and explosions cause their bodies to glisten, putting emphasis on their strength. The title of Die Hard itself connotes the determination to win, or die in attempt. In Skyfall, the main protagonist is seen holding a gun in one of the opening shots, which is an action code that signifies that there will be action in the film. The protagonist also gets a reward in the form of a girl, which is stereotypical of male heroes. Skyfall represents ‘The Strong Silent Type’ stereotype, with the character being in control and succeeding with women. These stereotypes are reinforced with calmness of characters and the skilled use of weapons.

In an English urban thriller, Shifty portrays the main male protagonists in in varied ways from typical action/adventure films. The scene is set in a council estate in London, as such; all characters are designed to suit the environment. In terms of male representation, all of the males portrayed in the film appear to have something to do with drugs. Because of its dark nature, the film’s lighting is low-key for most parts. It also incorporates cultural identities and the fact that ‘Shifty’ has 4 A-levels but still deals with drugs rather than having a real job – from these plot devices, a complex representation is drawn which consists of various interpretations, such as men being aggressive, submissive and professional at their occupation. ‘Trevor’ is shown to have control in his family through having demands in choices that affect his family. Trevor is not a stereotypical drug user since he has a reasonably nice house and family, whereas Shifty and Chris are more stereotypical ‘lads’ – they use colloquial language, repeated use of cursing and going around carrying out deals. These social realism techniques make the entire representation seem real; as such we receive more complexly constructed representations.

Advertisements aimed at men often use stereotypical images to relate the good/service to the target audience. An example of an advertising campaign that uses this scheme is the Dove USA Super Bowl XLIV ad for grooming products for men. The advert was shown during the event because middle-aged American men are the primary audience for the sport. It made use of a chronological stereotypical American male’s life in a montage of shots in sync with a man’s voice singing a narrative to the tune of ‘William Tell Overture’, which consists of activities which men would stereotypically do throughout their lives, such as getting married and “(having) three kids”. Each stereotype is visually shown, such as a boy playing with some masculine toys and riding a bicycle. This is an example of anchorage; the narration leads to an open range of interpretations. The main perspective the audience should receive is the representation of stereotypical things men would do in their lifetime. The montage of different scenarios serve as ‘hooks’ while the narration through song provides an anchor to the meaning.

In the music industry, there are vast representations of male stereotypes. One Direction is a ‘boy band’ with a target audience of teenage females. On their website, the colour scheme makes use of soft colour shades such as light green and sky blue – these soft colours suggest femininity, which suits the target audience. The font and use of symbols such as stars and hearts make the page look like a girls’ scrapbook, which helps relate the band to the target audience. A contrasting representation to this is the Dizzee Rascal website.         On this page, the colour used is mainly black and white – these two colours connote simplicity and perhaps even the artist’s ethnic origin, which is clearly presented on the page. His serious expression shows dedication to his occupation. These conventions show that his songs are aimed at males rather than teenage females.

A representation that most industries refrain from using is of the metrosexual male; a man who is in touch with his feminine side who has male qualities but also takes pride in appearance. This representation was used in a perfume advert for ‘1 Million by Paco Rabanne’. The actor used is not a stereotypical strong, manly character but instead; he is clean cut and slim with contrasting formal attire which is shown in each of his shots, showing he cares about his appearance. He wears a feminine belt and each pose he strikes resembles one that a female would do – however, when he clicks and a girl’s dress falls off, his heterosexuality is signified. A groovy, rebellious lifestyle is indicated with each click; whenever the actor clicks, a quick fix is shown for cars, gambling and women which could represent the wants of men. So as with the Dove advert, the institute uses scenarios to relate with the target audience of men.

A countertype in the media representing masculinity is househusbands. Daily Mail news articles address that househusbands are becoming increasingly common. The online news article has images which portray closer relationships between a father and child. The first image on the page is constructed for the article and depicts a man with a baby in a doorway with a woman in the background in office clothes, presumably going to work. This image shows the role-reversal in the relationship where the wife provides income for the family and the husband stays at home, looking after their child to match the context of the article. The shot is medium-long and is focused on the man and child in the foreground in order to bring attention that the husband will be staying at home with his child so that the audience is shocked with what is first perceived, because it is against the norm. This challenges the stereotype that society widely accepts. A second image is used and uses the same aesthetics. Older generation audiences are likely to have an oppositional reading to this countertype because in their generation, it was idealistic for the women to stay at home while the husband provided an income for the family to thrive on. There are lots of audience viewpoints and responses based on how they were brought up on this idea.

It is apparent that stereotypes are used by the media to appeal to a certain audience, such as adverts using stereotypical images to appeal to men who are familiar with the stereotypes and can therefore relate with the imagery. However; along with stereotypical representations, oppositional readings can be made by certain audiences such as the older generation with ‘househusbands’.


Media-centred Personal Statement example

This is a personal statement I typed up with a degree in media in mind. I specified that I hadn’t done any work experience because I hadn’t. My awful school (third worst school in the country for GCSE results at the time) cocked up my chance at getting work experience, so my dad decided to take me to work with him. If you have work experience, include it.

Here’s a guide to help:

I have a strong interest in image and video production; it drives my enthusiasm to have an opportunity to use my talents in prominent media products, which shape society’s ideologies. My initial attraction to media transpired when I made sketches with my friends and recorded them using a phone, since then, media production has intrigued me both as a subject and profession; as a result I have taken media studies as a subject for both GCSE and A-level courses and achieved good grades. My next step is to take a degree in the field from which I can achieve my ambition to work in the media industry; it could be as a designer, producer or cameraman. Any of these career paths will satisfy my goal and I will be able to put my skills to good use.

I have good knowledge of media production computer programmes because I have often used Adobe Premiere Pro CS6 and Sony Vegas to edit original videos for the entertainment of others online through the use of the video streaming service YouTube. I have been teaching myself how to use Photoshop to create original images and have done so for recreation and for the request of others. For example, I created a wallpaper for a business my classmates started in the beginning of year 12. In my studies last year, I produced an A grade piece of coursework for media studies in the production of a magazine. I feel universities would benefit from having me on the course because of my commitment to each piece of work I produce.

In February 2010 I was fortunate enough to undertake relevant work experience (although uncertified) in a media department of the Ministry of Defence (MOD) offices in London. I was mainly taught about laws concerning the distribution of media such as photos and videos and how it is leased to other businesses. I learned how the MOD distributes its photos through a private web service to businesses such as museums and the news industry and how certain images are restricted from distribution. I found this sort of work exciting and it could be potentially used to prevent crime since special measures are put in place to prevent identity theft, fraud and copyright infringements.

I chose my A-levels because Psychology and English Literature are entwined with Media Studies. Psychology is useful in marketing, wherein a marketer must get into the minds of the audience to promote a product or service to that specific audience. English Literature is a convention of all English media texts – it is the baseline of what audiences read in books, magazines, newspapers and other media texts. In my final school year I took the opportunity to volunteer as a light and sound technician at Medway Little Theatre, a relevant interest that has helped accustom me to the technical side of media production beyond the school curriculum.

I have undertaken a youth development programme called the National Citizen Service (NCS) which has let me develop and utilise teamwork and communication skills; NCS involves a three-day group residential trip to PGL, East Sussex followed by a social action project in my local area. This social action project was a campaign for my local community, which aimed to positively promote multiculturalism; I was given the responsibility to create a survey needed by team members to interview the public with, along with printing digital copies of our plans to hand out to the team. I see this course as essential in preparation for university as each person is collectively put in control of the outcome of the campaign.

With enthusiasm about working in the media industry in the future, I am determined to make the most of my degree to achieve my ambitions.

GCSE Level Analysis of Alfred Hitchcock’s Rear Window Opening

GCSE Level Analysis of the Rear Window (Alfred Hitchcock) Opening Sequence.

This was done for a media studies GCSE essay, it scored top marks in the class at the time and landed me an A*. Although now that I’m at university and looking back at it, it’s a very shoddy piece of work. Of course; at GCSE level this sort of Point, Example, Explain (or however way it goes) work is expected. All they want you to do is explain shot types, denotations, connotations, hidden meanings, plot devices, audience reactions, and so on. Just read up on your AOs (Assessment Objectives) if they still even exist, and work with those in mind and it’s an easy A*.

I’ve just noticed that I missed out on relevant character and narrative theory. I didn’t even mention the word ‘protagonist’ or ‘equilibrium’ once, ala Vladimir Propp and Tzvetan Todorov.

In the opening sequence of Rear Window (1954), Alfred Hitchcock uses a variety of narratives, symbolism and originality to encourage the audience to continue watching. With a combination of visual techniques and subtle symbolism such as the black cat, Hitchcock encourages the audience to continue watching the film to find out what happens next. The genre of the film is thriller. The lighting is low-key which is typical for a film of this genre, though the technology at the time the film was made may have severely limited the ability to change the contrast and brightness through editing. The mise-en-scène is slow paced, and reveals information that is important throughout the entire film, especially the fact that it’s hot and there’s a lack of privacy because of it; key information for the film’s narrative.

In the opening, the soundtrack is lively, with jazz instruments, such as a saxophone. This genre of music was popular at the time the film was made. Along with the introduction credits, the camera is slowly zooming into progressively opening blinds, opening one by one. This can be similarly perceived as curtains rising to set the scene at the beginning of a play in a theatre. The text isn’t a boring generic font, but instead has an artistic style to draw the audience’s attention. The room slowly becomes brighter, giving the audience the idea that it is the start of the day. It is possible that the shot was intended to give the feeling it was a time-lapse of night turning to day. The soundtrack strikes up when Alfred Hitchcock is credited, which emphasises his important role to the audience. After this, the soundtrack is calmer, which helps to turn the audience’s attention to visuals. The windows are open; this signifies that it’s hot. The shot of the apartments brings the audience a sense of security, with a seemingly pleasant neighbourhood and a fine morning, a contrast to later events in the film.

After this, the shot switches to a high-angle shot of the ground below. An unheeded black cat is seen walking up some stairs. Black cats are known to be symbolic for misfortune, which fits the plot of the film. The camera tracks the cat upwards, and pans up to the apartments opposite. The camera halts at the ladder leading to the upper part of the apartment building and tilts slowly upwards, following the ladder. It is as if it is following someone climbing the ladder; it climbs all the way to the upper apartment balcony where a father, mother and daughter are preparing for the day. All the windows seen are open with no blinds or curtains blocking the view. This shows that there is very little privacy and that anyone such as Jeffries can see what is happening through the windows. If it wasn’t for this circumstance, the plot of the film would not be possible.

After the panning, a woman is seen with only undergarments on in a small apartment. She does some stretches – the audience is led to believe that she’s a dancer, which comes in later. Then, the camera switches to a shot of another larger and more open apartment. This is the home of a musician; through the window he’s seen shaving and listening to the radio, which reinforces the idea that it’s the beginning of the day. The audience can tell he is a musician because of the piano that is placed where it can clearly be seen. He turns off the radio after listening to an advert upon hearing “are you over 40 and feeling run down?” This tells the audience that the character doesn’t want to be reminded that he’s old. The introductions of these two characters show how life is in the city. It informs the audience about the hierarchy of the working class people and the contrasts between their standards of living – we know this because the musician has a larger, spacious apartment and the dancer has a small apartment. They are also connected because a musician creates music and dancers dance to music, a small detail some audience members probably would not have picked up on. After this, the camera pans to the other apartments and a medium-long shot of a couple are seen waking up on the balcony of their apartment, this indicates the heat, which is important for the plot of the film. A dog is seen with a leash tied to a lamppost and there is diegetic sound of traffic and children. This gives the audience the feel of the city environment. It’s important to emphasise the urban setting because the audience is shown that it’s hard to commit a crime going unnoticed. But somehow, Thorwald is able to commit murder and dispose a body in the city through careful planning. Nobody but Jeffries catches onto his plan. The camera then cuts to an extreme close-up of a thermometer, which reads as 94 degrees Fahrenheit. Hitchcock is emphasising and reinforcing the idea that the temperature is hot to the audience because it plays an important role throughout the film. The view of the apartments is a direct reference to one’s point of view through voyeurism from a vantage point – in this case being a rear apartment window.

After this, we have a close-up shot of L.B. Jeffries (played by James Stewart). He is in a wheelchair, wearing a blue shirt and with a sweaty face, by now the audience should understand that it is a very hot day. The colour blue is often associated with a cold temperature, which contrasts with the surrounding red and orange colours which represents the heat around him. Blue collars also associate with the working classes. Metaphysical teachers of the Ancient East taught that the colour blue is tied to the throat, or anything to do with verbalisation. In Jeffries’ case, it seems that because he is in a wheelchair, no one will listen to his shouts for help, which comes in later in the film. The camera then continues to pan over to his leg, where the audience sees “here lies the broken bones of L.B. Jeffries”. This shows that although he may be regarded as an uptight person from first impression due to his serious and strict looking expression, he has a sense of humour. The camera then continues to pan and track to a smashed up camera. Hitchcock shows this to help the audience understand his profession and how his leg was broken, which was when he was taking photographs. This shows how much of a risk taker he is, which is very important to the narrative. The camera continues tracking and we see a shot of framed photos of cars on the wall. The first picture is of a tire that appears to be on course to hitting the camera. This leads the audience to think that he is a car enthusiast (but he’s not necessarily) and that his leg was broken in a car accident due to the nature of the photos. The camera continues along a table and shows a photo-negative framed picture of a woman. After this, the camera pans onto a magazine. The front cover of the magazine appears to be the same woman in the framed photo. This tells the audience that he may be close to this woman, who is later revealed to be Lisa, his girlfriend, and that she is successful and may come into the story at a later time. Jeffries believes that Lisa is not the type of person that takes risks. This is later proved wrong later in the film. Lisa has a major significance later in the story because she is the one able to bring Thorwald to justice. This contrasts to what Jeff perceives her as at the beginning.

Jeffries then receives a phone call after waking up. When answered, we see a mid-shot of Jeffries on the phone. Important details of ‘Jeff’ are revealed in the conversation. It is revealed that he’s bored, he wants to get out of the cast, wants his assignments and he is important. Because he is bored, this leads on to his voyeurism, which then leads on to his suspicion of murder. Jeffries accuses him of stealing his assignments. He eagerly wants to get out of his cast and take his assignments but the person on the other end doesn’t want him to because he is too precious, he’s at the top of his job and valuable, so they don’t want to risk him being injured further. In the phone call, it is also revealed that he was the photographer that took the photos of the car before he broke his leg. With this, the audience is now ensured that this with the evidence of the pictures seen and broken camera, that this was the cause of his broken leg and that he is a risk taker. Jeffries mentions that he doesn’t want to commit to get married due to his beliefs about Lisa.  During the conversation, we see a point-of-view (first person) shot of a couple in the apartments opposite through Jeffries’ rear window. The woman is lying in bed with the man standing. This indicates that she may be poorly. This is meaningful because later in the film when Lisa is revealed, she cares for Jeffries while with the other couple, the opposite thing is happening. The man, later revealed as Thorwald, doesn’t care for his wife when she is poorly, but instead murders her whilst Jeffries is poorly and Lisa cares for him. This shows that in one relationship, there is love, and in the other, there is not.  Another reason this specific scene is meaningful is because when we see the shot of the couple, Jeffries is having a conversation about marriage and how he doesn’t want to commit.

While Jeffries is on the phone, we get another point-of-view shot of two women removing all their clothes and bathe with each other, which is not visible to the audience. This hints at Jeffries’ voyeurism. Then, there’s a shot of a helicopter flying lower and lower. This is an example of the use of special effects. The audience can hear the sound effect of the helicopter, which gives the feel of the helicopter actually being there. It is not known why this is shown. My analysis is that the helicopter was shown flying lower to show that the helicopter was looking down at the people below, much like how Jeffries is looking out the window and at the apartments opposite.

The opening sequence is a great start on the film and is excellent in showing how the storyline is going to progress. The purpose of the scene is to set the stage and reveal all of the compulsory plot devices, such as the heat and the lack of privacy of the apartments opposite. Without these being hinted at, the story would make no sense and it is important that the audience understands that these small details are there. Because of these plot devices and boredom, Jeffries is able to develop a suspicion through his voyeurism that a man has killed his wife in the apartments opposite. The scene introduces the characters in the neighbourhood and their lifestyles to the audience. Throughout the introduction, there were no out of the ordinary transitions between shots; it simply cuts from shot A to shot B. As mentioned earlier, the technology at the time of making may have limited the ability to change the transitions between shots. Hitchcock has produced a film opening typical of his genre and style which effectively holds the interest and attention of he audience.